Oct 11, 2022
In General Discussions
Phrase match keywords are the second most popular type of keyword to use when advertising. When using phrase match, your ad will show for searches that include the meaning of your keyword. They are a lot more specific than broad match, meaning they will generally drive fewer views. However, the more specific your ads are, the more likely that your clicks will lead to conversions. To use phrase match keywords, you must include quotations around your keywords. Exact Match Next, we have exact match keywords. Exact match keywords will only include the exact words that you use. However, they can include misspelled words, plurals, or abbreviations. For example, if your keyword is “Lead Generation” your ad may also appear for “Lead Gen” since it has the same meaning. Exact match is useful if you want to target your competitor’s keywords and rank for their name on search engines. Generally, companies tend to use exact match less than the other two options because it can often result in fewer impressions. To use exact match keywords, you must include square brackets around your keywords. Negative keywords are an essential part of any successful ad strategy. They will ensure your ads are only shown to relevant Consumer Phone List searchers. You should monitor the search terms that people are using to find your ad, and use their terms to create new keywords and new negative keywords. For example, if you are bidding on your competitor’s keywords, and you see a lot of searchers are clicking on your ad for the search term “Competitor X Careers”, you should think about negative matching the term “Careers” since they are most likely not going to convert to a paying client when they are looking for a job. For more information on Google Ads and how they can be used to drive conversions, check out this article. Keyword Research Keyword research is an essential part of creating a successful campaign. The research will allow you to discover the most searched queries that your potential customers are using that relate to your company. You may be asking yourself, “How do I come up with the right keywords?”. Luckily, Google has made this easy. By using the Google Keyword Planner tool, you can type in a keyword or phrase that you think your searchers are using, as well as enter in the link to your webpage, and Google will show you all of the relevant search terms that people are searching for. You can use this tool to find keywords that you want to use in your campaigns, as well as negative keywords that you don’t want to rank for. Now that you’re a pro with keywords, let’s jump into the 5 ways keywords can improve your marketing strategies.